Actor Song Joong Ki, who made a hot issue as Sprite’s main model in 2012, has been re-signed as the main model for 2013.
Last year, Song Joong Ki has swept the Korean drama and film industry with his young, casual and handsome charms. Sprite has selected the actor once again for two years in a row, and he is expected to maximize the brand’s clear and fresh image
The new advertisement that will be aired this quarter is titled, “The Clean Feeling That Awakes Me.” It shows Song Joong Ki looking for something that will solve his thirst, and he takes out icy Sprite with one big smile.
A representative from Coca-Cola stated, “Song Joong Ki represents young trend setters and his clean and dynamic image goes very well with Sprite’s concept. It will deliver Sprite’s only freshness to young trendy people who seek new things.”
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